The Challenges of Cross-Device Attribution in Performance MarketingPerformance marketing begins with a clear set of campaign objectives. It involves launching marketing campaigns on digital channels to drive desired actions from customers.
Key Benefits of Using Performance Marketing SoftwareUsing performance marketing tools can help businesses maximize their return on investment. They provide a centralized view of all marketing activities, making it easier to track and optimize campaigns.For example, if a campaign is showing a high click-through rate but low conversion rates, it can